ALICIA LEE (former WILLOWWILLOW) is a fashion label owned by Beijing Willowwillow Fashion co., ltd, founded and independently operated by Chinese fashion designer/stylist Alicia Lee. Located in Sanlitun, at the heart of international fashionable lifestyle of Beijing, our shop and studio contains a ready-to-wear line, couture service, and a limited edition tee line. With the concept of high quality original design for young professionals, even our ready-to-wear seasonal collections have impeccable craftsmanship. The couture service provides one of a kind original designs for individual customers, which are then made to measurement by highly skilled garment professionals who all have served in the most established Chinese couture houses for many years.