Alicia Lee’s founder and lead designer will appear on CCTV’s Fashion Master, where emerging designers will compete on national TV in a similar way as Project Runway.

At the official press conference, Alicia Lee was the sole designer to sneak preview her designs and talk to the media from within the iconic CCTV tower in downtown Beijing. Following are some of the press conference pictures, and you may notice many of the guests were also dressed in Alicia Lee garments for the media event.

The TV premier will be on Saturday, April 7 on CCTV2 at 19:30.