The world’s largest fur trader Saga Furs launches collection in collaboration with Alicia Lee
On September 29, as one of five designers selected worldwide by renowned luxury fur brand Saga Furs international, Alicia Lee presented her collection of fur coat designs. This collaborative project started months ago, when Alicia Lee was invited to the Saga Furs Design Centre in Copenhagen, Danmark, where she learned the world’s top fur technology and craftsmenship and started to design her own line for the brand. This great experience culminated with the Saga Furs runway show presented BIFT Park, Beijing. With inspiration drawn from artist and architect Olafur Eliasson, the collection featured ethereal colors and geometry, reminiscent of Eliasson’s stained-glass works, combined with Alicia’s trademark assertive attitude.